Seventy

How is Attenzi doing?

We’ve revised our mission and vision and tweaked the statement of our values. We’ve reworked our game plan, our strategy. We’re down the track in terms of redesigning our operations around influence flows, aligning the organization structure and process design to our strategy. There’s a good vibe about the business and people generally appear to be up for it. I credit this important dimension to the care with which we’ve approached internal communications, training and development, and performance management. And of course to the caliber and attitude of Attenzi people.

Have we got everything right first time? No, of course not. Are we maestros today? Not quite. And here’s what appears to be a kick in the teeth – we have more red flags in our scorecards today than we ever did when I joined. But is it really a kick in the teeth, or is it simply representative of the many fine and not so fine changes we’re demanding of ourselves?

And what about the money?

Well previously we were growing a little faster than industry average and now we’re growing a little faster than that. That’s good enough for me this year, what with all the upheaval, and next year is the moment I really believe we’ll begin to reap the dividends of our transformation. It looks like we’re on track to more than double our historic growth rate.

Our profit margin dipped slightly but distinctly for three unnerving quarters, and with hindsight I could have been better at managing investor expectations, but the three since have been our best in recent years. We can attribute this, at least substantially, to our social business endeavors, but that alone doesn’t mean we can yet proclaim social business the new thing. We need hundreds of organizations to embrace social business before we’ll have the stats to know for sure.

Tomorrow I’m hosting a contingent from a company where William is a board member. It’s the fourth such company he’s brought round to talk social business. I’m watching eagerly for progress at these other companies. The team at Lorenz Capital is keeping up to date too as you might imagine and knowledge sharing among the companies in its portfolio.

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